Hip-hop lyrics Research Paper Example | Topics and Well Written Essays - 2500 words

Hip-hop lyrics - Research Paper Example The degree of influence varies from one child to another. Experts are not unanimous in their conclusions. The influence of rap music, which is synonymous with hip-hop music, is intense on the minds of children and it can have mostly negative or some positive effects. The worrying factor is, hip-hop has become part of the popular culture. It has made rapid strides since it originated 1970s. â€Å"It is a known fact that hip-hop has taken over, in a sense, the mainstream youth culture,† said Emmett Price, a professor at Northeastern University in Boston, who teaches hip-hop culture. â€Å"So, the young kids from the age of being able to speak to going on to high school are influenced by hip-hop culture whether they listen to music or not.† (Killion†¦) Researchers are busy analyzing and trying to prove that a correlation exists between rap music and increased criminal behavior, sexual activity and drug use. Tricia Rose opines, â€Å"A key aspect of much of the criticism that has been leveled at hip-hop is the claim that it glorifies, encourages, and thus causes violence. This argument goes as far back as the middle to 1980s—the so-called golden age of hip-hop—when politically radical hip hop artists, such as Public Enemy, who referred to direct and sometimes armed resistance against racism ‘by any means necessary,’ were considered as advocates of violence.†(p.34) Young kids have a tendency to believe what they see over and over again, as truth. The wise saying goes—a lie repeated from a platform a thousand times, becomes the truth.’ In the present times of internet revolution, it is necessary that the young kids should know many things, but is highly desirable that they should not know some things. Their minds quickly receive information that may prove intensely harmful in the long run. Kids interpret what they see from the level of their understanding and without the proper contextualization. The issue is, children take what

What did medieval Europe learn from Islam and Byzantium Essay Example for Free

What did medieval Europe learn from Islam and Byzantium Essay The empires of Islam and Byzantium have most definitely left an impression on the modern society we live in today. Sciences such as astronomy and biology proposed under the influences of these great domains and it was only inevitable that their teachings would spread to, what was perceived at the time, the backward existence of medieval Europe. This essay will identify the key aspects of both Islamic and Byzantium culture that most encouraged the eventual prosperity of medieval Europe and the impact on the normal lives of its citizens. During the Iberian conquest and settlement, Arab inspiration was soon to pave the way for a renaissance in Europe. Taylor stipulated that the â€Å"advent of Islamia in Spain indirectly led to the architectural magnificence of Europe’s finest cathedrals†. (Taylor, 119). The churches of western christianity in southren and central Italy as well as in southern France and Spain do show some amazing peculiarities local architects likely borrowed from their colleagues in the Islamic world. Notably, the use of coloured marble in certain Italian styles, and the peculiar use of domes in the churches of southern France show influences of Islam. However, by far the most notable influence of the Islamic world on Christian Europe was, without a shadow of doubt, the introduction of pointed arch into the west, which the Muslim architects were well acquainted with, but the development of such a construction was a major problem for entire generations of Christian architects. Without the use of pointed arch it would be impossible to develop Gothic style with its monumental and fantastic cathedrals of northern France and central Europe. This, perhaps, was the single greatest contribution of Islam to the development of the Christian architecture. A view shared by Harun â€Å"†¦foundations of Gothic traditionalism can be founded in much of Muslim contributors†¦Ã¢â‚¬  (Harun, 23). The spread of such art was not limited to the influences of the Islamic world. In fact the status, both politically and culturally, of the Byzantium Empire led to a extensive replication of its work. â€Å"Art objects in great number were imported to the West from Constantinople and other Greek centres† (Simmons, 274). A perfect example of such imitation can be highlighted by the decor of many a cathedral and church in Europe during the eleventh century. Heavy bronze church doors resembled greatly some of the sarcophagi found and dating from the Byzantium era. However it is not only art that medieval Europe learnt from Islam and Byzantium traditions. Science had a huge impact on Europe also and the teachings of the Muslim scholars were soon interpreted and adapted by the early scientists of the west. While European hospitals at this time were usually simply monasteries where the sick were told they would live or die according to Gods will, not human intervention, Muslim hospitals pioneered the practices of diagnosis, cure, and future prevention. The first hospital in the Islamic world was built in Damascus in 707, and soon most major Islamic cities had hospitals, in which hygiene was emphasized and healing was a priority. Hospitals were open 24 hours a day, and many doctors did not charge for their services. Later, a central hospital was established in Baghdad by order of the Abbasid ruler, the first of thirty-four hospitals throughout the Muslim world, many of them with special wards for women. An important contribution of Byzantium is arguably the fact that it was the first Empire in which dedicated medical establishments usually set up by individual Churches or the State, which parallel modern hospitals in many ways, flourished. Although similar establishments existed in Ancient Greece and Rome, they differed in that they were usually either institutions for Military use, or places were citizens went to die in a more peaceful way. Medical Institutions of this sort were common in Imperial Cities such as Constantinople. It is clear the advancement throughout the western world during medieval times, was largely due to the influences of the Islamic and Byzantine Empires. Both respectively contributed greatly to the eventual progression found throughout Europe. As these two powers declined, the imitations and, as Dr Simmons describes, â€Å"barbaric representations† made by Europeans of such civilisations certainly preserved the existence of western Europe and perhaps even dragged them out of the commonly known â€Å"Dark Ages†.

Vodafones Product Portfolio

Vodafones Product Portfolio Introduction Customer are always right that’s what’s is known as the principle of business regardless of what the business it is might be a retail store a manufacturing unit or even a service company the basic rule is customers are always right. The question is that why? Why are the customers always right and not the suppliers? The answer is clean and neat, the customers are the ones who facilitate the companies with revenue on which the produce the products or pay the salary to their employee and even the only source to pay off different bills. however the customers different from needs and what and since the economic resources are scares the companies have to come across different tradeoff situation where they have to choose the best possible mix of products and services that they will provide to their customers. The product mix that is decided by the suppliers are compressed in a product portfolio. A product portfolio is a method to maximize the literal value of the producible goods and services in accordance with the strategic planning by the shareholders. However a product portfolio is customized on the basis of demands by the customers and their ability to pay, another thing to add up on product portfolio is to segmenting the customers and market on which they want to focus is very important as for once the market is segmented the companies can look for more strategic marketing and operational plans. Segmenting the market can be quite easy if the companies answer one of three basic questions of marketing FOR WHOM TO PRODUCE. By these different tools and methods a company can decide on a perfect product portfolio for their market. Vodafone an international telecommunication company has been trying to plant in their foots in Qatar since year 2009 and is yet not able to capture at least 50% of the market share and the reason is imperfect product portfolio. In the project I will explain the present product portfolio of Vodafone and also give different recommendations for the company to make it better Managing customers by FISH By managing customers like fish doesn’t literally mean that customers are fish instead it is a short for â€Å"First In Still Here† a customer that visits a company once doesn’t always have to go there the next time. However the aim of every company is to keep the customers active in the organization and to supply them for endless time. The fish states that a customer who comes in for the first time should be treated in such a way that he stay in forever (Wang huges, 2014). The customers are known as rational and they may shift to any other organization it sees more value for money hence these customers need to be satisfied by dividing them into different groups such as their age, sex, attitude or even their reliability or monthly income and buying structure. Fish is not about managing customers for short term but to provide customers a comfortable environment which they carve for so that they continue visiting it again and again. In addition to this cooperation’s lack the trust building with the customers and the organizations loose customers due to not coming up to customer expectations even though it’s not the organizations faults as for the customers are so diverse and ever changing it is quite difficult to shift their resources every now and then hence it is very difficult for the companies to decide on one single accurate product portfolio. However in the next segments I would identify different techniques to find out which departmen ts or products should be removed from the organizations portfolio in order to make it effective Strategic account management Strategic account management better known as SAM is a strategic approach which comes from account management. However it is used to ensure positive and appropriate relations with different customers of the organization and it provides a shoulder to step on and freshen up relations with important and major customers.in addition to this SAM believes in providing definite customers with their specific and tailored goods and services that provide the prestige SAM has been increasingly involved in different companies due to diverse relationships required in a business community in the fields of business-business and business-customer .however strategic account management has successfully pushed the companies from no relation to very good relations with their customers and supply chain. In addition to this another advantage is that due to Strategic account management has facilitated organizations to identify different opportunities and increase income massively. Next it is seen that due to increasing number of customers, companies and competition to win the market strategic account management has been a competitive tool for different organizations to excel in the today’s world also as for strategic account management facilitates organizations in segmenting the market, teaming up with supply chain, winning the loyal customers and also to increase their profits. However the main role player in the game is the product portfolio and deciding on the products with keeping the customers in mind and the aim of satisfying them. Customer segmentation Customer segmentation is known as the door to success. Once a company is able to segment its market the company is assured to enjoy profits and high loyal customer average. Different scholars talk about customer segmentation as a goldmine available to the organizations the point arises how effectively the organization segments the market. If an organization does not faithfully decide on accurate customer segmentation it is likely to face loss as for the non-demanded products would be available to the market left unsold. Without customer segmentation a marketing mix is like a disabled person as for once the market is segmented the organizations decide on the product, price, place and promotion unless and until an organization knows there the buyers of their location, what their budget is or how much they are willing to pay, what they demand or like and what offers or promotions they are looking for it is useless to supply in general public, for no one would be willing to buy the products. Finally after customer segmentation a company is required to design a product portfolio and differentiate products, prices and designs on the basis of their customer’s affordability and income structure. It is also identified that organizations are better off when they segment the market and on the basis of income structure of the customers as for the organizations re able to identify different product portfolios for customers who are more profitable and low cost effective. Vodafone’s customers Telecom industry is known as one of the ever living industry as for rather than just being immortal the customers of telecommunication industry keeps increasing in the market. The different telecom industries in the world are able to generate new markets through the advancement of technology and derived demand through the mobile phones. In the matter of Qatar only two telecommunication companies’ reside major being the Qtel and Vodafone. Both the companies are quite competitive in order to win more and more market share of Qatar .however both the companies fight on the basis of different customer oriented approaches available to utilize. Until the introduction of Vodafone Qtel had complete control of the market but Vodafone being an international telecom industry they have actively captured enough of the market share. However it is not a huge percentage or accurate to the percentage that was expected through Vodafone and the blame is in correct product portfolio. Qatar being an Arab country requires different services unlike the western population. The chart one shows the different market share captured by the telecom industries in Qatar Chart 1- In the year 2009 it is seen that Vodafone was able to capture 16% of the market share very effectively and the reason can be due to being a fresh company in the industry the customers were likely to enter into contracts with the company in order to try something new. However after the years Vodafone is able to sustain itself but no much growth is shown in the market and finally in the year 2013 Vodafone is able to capture 25% of the market share. However the market share should be increased to a much more better ratio unlike the company from year 2009-2012 Products and services offered by Vodafone: Connectivity- Vodafone product known as gateway is a signal booster for wireless connections Headsets and headphones – Bluetooth enabled headphones Memory cards- micro and mini memory card Chargers- portable mobile and tablet chargers. Prepaid Sim cards – extras, smart packs, calls, sms, internet over mobile, data celluar. Postpaid Sim cards- Red, Classic 100. Youth packages- Falla, anghami+. Fixed telephone lines Vodafone has divided and segmented its customers on the basis of the number of customers they are able to pull of the market. However I have turned the statistic in chart format as it can be seen below in chart 2. Since Vodafone is able to capture only 25% of the 1.8 million population in the Qatar it has a number of customers using their mobile services which touch to approximately 300000 whereas on the other hand a number of customers use fixed fines still with about 100000 and broad band connections end up to 180000. Table 1- Customer portfolio Customer portfolio is made up to identify different groups of services provided by an organization in the matter of the revenue it generates for the company due to this an organization is able to judge and understand that not all segments are the same and on which of the products the company is earning very well and which of the segments they are facing losses The most important part of any organization is to send back satisfied customers and it is only possible with the way of generating an intelligent portfolio .however an intelligent or reliable portfolio is only possible through a very tested and decided upon market segment where the organization has divided its products on the basics on what the customers actually need and what they are willing to pay for and add value to strategic accounts’ services and products in line with the vision the organization has and the mission it wants to reach on. A number of scholars explain that every customer or segment for instance should be treated very differently and apart for other so that they feel the services they are opting to are specially designed for them and they come out feeling prestigious. Hence in the matter of Vodafone it is very important that they decide upon a different package for every customer that pops up in their office and make him feel special in the matter if attractiveness, price and design. Below the table shows a outlook client portfolio for vodafone that displays spans and segments of clients of that the marketing strategy ought to depend on as investing on every single segment according to reports development and the relationship/service requirement. The pursuing segments embody possible attractiveness reports and supplementary reports that the firm has to strategically assess beforehand requesting each investment in their product portfolios. BGG matrix Advantages and implications of BCG Matrix Focuses attention on cash flow and needs It is quantifiable and facile to use Easy to recall words and their meanings after denoting to company units Assume colossal marketplace allocate, economies of scale, and price association BCG has two constituents such as upcoming attractiveness of SBA (growth and profitability prospect) and stable extrapolated competitive locale (if our competitive locale looks precisely as nowadays next extrapolate). Star- (growth strategy)- the product that falls in the category of stars is said to be good nowadays and good in the upcoming so kiss it, affection it but you demand to do diagnosis all the period because if gaps increases next it moves to question mark so larger do diagnosis every single period and do not stay. However in short it can be said as mobile cellular packages specially prepaid service which mean pay before you call .however mobile data packages and prepaid call rates from Vodafone is acting as start for the company and it may further generate revenues for the company Question mark- (growth strategy)- the products that fall in the category of question marks are said to be poor nowadays and good in the upcoming so you seize milk from cow and locale it in question mark as a matter of fact broadband connections are acting as question marks for the Vodafone company . However we believe that in the near future it is likely to increase sales and come up generating profits for the company. Dog- (retrenchment strategy) the products that fall in the category of Dogs they are said to be poor nowadays and poor in the upcoming so locale the dog beyond the door that is cut back from SBA .however in the situation of Vodafone it is the land-line connection and due to the advancement and common sizing of mobile phones there are a very few chances for the community to accept landlines again. On the other hand it is a hectic situation for a person to shift from one service provider to another in the matter of landlines. Hence Vodafone is not able to capture of much of the market in Qatar Cow- (stability) –the goods that fall in the category of cash cows good nowadays and poor in the upcoming so cash cow that is seize the milk and be it a little whereas else. Retain milking the cow that is SBA acting good nowadays but not in the upcoming so make as far money as probable now. In the matter of Vodafone I can be easily understood that the product they are talking about is specially tailored youth services which mainly include Fallah service and is meant to be cheap and for a minor call rate. However the customers of Fallah program of Vodafone has not only captured the youth but also many women and men in the community Conclusions In conclusion to this project we can understand the importance of product portfolio, how it changes the impact it has in the community and how it is able to capture the market share with regards to Vodafone it is understood how the company should work on its product portfolio and what things Vodafone is lacking in its product portfolio. In addition to this an organization is supposed to understand on what products it should produce and segment the market on the basics of the targeted segment by which the organization is able capture more market share and return back satisfied customers in the matter of Vodafone the company has no yet able to segment the market accurately and they should look towards the customers they are targeting and what they require I can justify this by stating the matter of fact of Vodafone that they are unable to provide different services to women and they are forced to come to youth Fallah packages as for it suits their needs more accurately . However finall y the Vodafone is analyzed on the basic of BGG matrix in the way that the cash cows, stars , dogs and question marks are identified. Recommendations After assessing Vodafone’s client portfolio and dotted the crucial question marks reports it feels that for Vodafone it is important to own the world-class sales forces and report association qualities as grasping business-to-business and business-to-customer connections, be confidentially accountable for clients wanted aftermath, comprehend their company and necessities, being adjacent and inside grasp, resolve customers’ setbacks, and be creative in responding to customers’ needs across an innovative RD workshop Vodafone has to gaze beyond the competitive gains that they own, they have to grasp an competent client connections and report association by looking into customers’ needs and clarify deep vision of their customer’s expectations, and recognize the needs and opportunities beforehand their clients do, they have to deed as a crucial power for their clients and add worth to their services, because clients yet demand their telecom operator to d eed and present in a method that differentiate them from their matches and uphold a competitive locale in the marketplace as corporates and of sequence meets confidential needs as individual customers. Though, Vodafone has to accept additionally a Crucial Client Association (SCM) outlook that can be attained across strategizing of sales procedures and constructions Vodafone outlook SCM necessities the following:

Meet me in St, Louis and the Aspect of Sound :: essays research papers fc

The Aspect of Sound in Meet Me In St. Louis In 1904 Eugene Lauste successfully recorded sound onto a piece of photographic film. This invention was known as a â€Å"Sound Grate† the results where still far to crude to be used to public display. The cameras used to film â€Å"The Talkies† as they where known, had to be kept in enormous soundproof casing. This immediately hindered directors creativity and made movies such as Meet Me in St. Louis (1944) much more rigid. Because of the fascination with the lip-syncing that this new technology achieved less attention was played to other attributes that silent films used such as the comedic elements in Charlie Chaplin’s City Lights (1931.) The invention of talking pictures also had severe repercussions on the censorship process. Initially the entire process was nearly impossible, as any cuts made would have an effect on the synchronisation of the sound and the film. Minnelli’s 1944 musical Meet Me In St. Louis: â€Å"Serves to implicate the contemporary 1944 audience† (Mundy, J 1999.) This because in many ways the film aims to personify a period of loss and change as was the case in America during the Second World War period. This can be witnessed through Rose Smith’s (Lucille Bremer) loss of a possible fiancà © in New York as well as the heartache the entire family feels of the possibility of moving away from St. Louis to New York. John Mundy (1999) sums this up in the following quote: â€Å"Like so many folk musicals, the film is suffused with a yearning nostalgia for a cultural past which is both desirable and as the text suggests attainable.† This also reflects upon the 1944 audience whereby they will be â€Å"yearning† for a happier past when there is no war. The film uses the device of music to make it seem as if this is attainable for the audience. Andre Bazin saw the movement of film as a total progression towards: â€Å"A progressive movement toward an ultimate goal a total and complete representation of reality... the reconstruction of a perfect illusion of the outside world in sound, colour, and relief† (http://www.thestranger.com/2001-07-05/periphery.html) Bazin called this the â€Å"Myth of Total Cinema.† He believed that a total representation of reality was an ideal. Musicals are popularly believed to be leading away from the ideal of total cinema. This is because they are filmed using non-diegetic sound. This is to say sound that originates from outside of the film.

Creative Writing Essay

The car sped off and all I could think was, â€Å"Who are these people and what they do they want from me? † Blindfolded and made mute by a piece of cloth that was tied amid my upper and lower jaw, I knew that what lay ahead was not for my benefit and my struggle to free myself would be futile. As tears rolled down my chin, I succumbed to the prison life that I had been entitled to and the next thing I recall was waking up in an isolated warehouse. It then hit me that I had been kidnapped. This sent chills down my spine making it hard for me to strategize a way out. I searched frantically for my phone which as I recalled was in my pocket. As I felt the phone in my pocket, my heart started pounding as anticipation and anxiety took the better part of me since I knew this could be my rescue weapon and my way out. I took out the phone and switched it on once, twice, and thrice and that is when I realized that my phone battery was missing. Tears of fear crowded my face as I knew my efforts of trying to escape were futile and doom was all that awaited me. As I gained composure, I heard a voice saying, â€Å"Ha hahahahahaha†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.so how many people have you called to the rescue†. Looking at the direction leading to the door, I saw a large stout man looking at me while smiling. This even made me more scared since I knew there was no way I would fight this guys unless there was divine intervention. He started walking towards me and with each step he took; my heart would pound twice as my knee joints became weak to the point where my legs were unable to support my body weight (Ibach 2009). And with this I fell to the ground. He stood beside me, started stroking my hair and said, â€Å"State house is your life whereas ghetto is our life. With this phone you are going to tell your father who apparently is our president to quit running for presidency or else I will blow your head off, do similar act to your siblings before I get to your father. I will be back, we make the phone call. † Uttering no other word, he stood and left. His words left me flabbergasted as I knew I was in a dilemma. One that involved risking the lives of my family or letting my father’s dream to run for presidency the second time be just a dream and not a reality. Reference Ibach, H. (2009). How to Write an Inspired Creative Brief. Michigan: iUniverse Publishers.

Sour Grape Ice Cream Essays

Sour Grape Ice Cream Essays Sour Grape Ice Cream Essay Sour Grape Ice Cream Essay Sour Grape Ice Cream 1 WRITTEN ASSIGNMENT: SOUR GRAPE ICE CREAM Ice cream is just ice, fat and air; the way these three main ingredients interact determines the ice cream quality. Color, texture and taste are the main quality factors for ice cream. To optimize these it is particularly important to control process parameters including the temperature and time of heating and cooling the mixture. Over-heating and slow cooling causes changes to the flavor and color of the milk, whereas under-heating may lead to survival of undesirable micro-organisms, risking food poisoning from the product. The rate at which ice cream freezes can greatly affect final product texture by determining the size of the ice crystals in the product. It is desirable to have much smaller ice crystals and lower sized fat globules and air cells in its structure. To achieve this rapid heat transfer rates are needed. The major storage requirement for the ice cream is to minimize the number of times and the duration the ice cream is melted and frozen again that causes the development of grittiness in the product. Frozen dessert manufacturers face the challenge of delivering everybodys favorite frozen treats with consistent taste, texture and quality. The additives, which act as emulsifiers and stabilizers, are used to prevent heat shock and the formation of ice crystals during the production process. The most common additives are guar gum, extracted from the guar bush, and carrageenan, derived from sea kelp or Irish moss. Ice cream flavors have come a long way from the standard vanilla, strawberry, and chocolate. In an ever-expanding array of combinations, fruit purees and extracts, cocoa powder, nuts, cookie pieces, and cookie dough are blended into the ice cream mixture. Air is added to ice cream to improve its ability to absorb flavorings and to facilitate serving. Without air, ice cream becomes heavy and soggy. On the other hand, too much air results in ice cream that is snowy and dry. The federal government allows ice cream to contain as much as 100% of its volume in air, known in the industry as overrun. Makers of high-quality ice cream such as sour grape use fresh whole dairy products, about 20% of air, between 16-20% butterfat, and as few additives as possible. The ice cream making process is a very detailed process which requires a great deal of attention to detail. Blending the mixture The milk arrives at the ice cream plant in refrigerated tanker trucks from local dairy farms. The milk is then pumped into 5,000 gal storage silos that are kept at 36Â °F. Pipes bring the milk in pre-measured amounts to 1,000 gal stainless steel blenders. Premeasured amounts of eggs, sugar, and additives are blended with the milk for six to eight minutes. Pasteurizing to kill bacteria The blended mixture is piped to the pasteurization machine, which is composed of a series of thin stainless steel plates. Hot water, approximately 182Â °F, flows on one side of the plates. The cold milk mixture is piped through on the other side. The water warms the mixture to a temperature of 180Â °F, effectively killing any existing bacteria. Homogenizing to produce a uniform texture By the application of intensive air pressure, sometimes as much as 2,000 pounds per square inch, the hot mixture is forced through a small opening into the homogenizer. This breaks down the fat particles and prevents them from separating from the rest of the mixture. In the homogenizer, which is essentially a high-pressure piston pump, the mixture is further blended as it is drawn into the pump cylinder on the down stroke and then forced back out on the upstroke. Cooling and resting to blend flavors The mixture is piped back to the pasteurizer where cold water, approximately 34Â °F, flows on one side of the plates as the mixture passes on the opposite side. In this manner, the mixture is cooled to 36Â °F. Then the mixture is pumped to 5,000 gal tanks in a room set at 36Â °F, where it sits for four to eight hours to allow the ingredients to blend. Flavoring the ice cream The ice cream is pumped to stainless steel vats, each holding up to 300 gal of mixture. Sour grape flavoring is then piped into the vats and blended thoroughly. Freezing to soft-serve consistency Now the mixture must be frozen. It is pumped into continuous freezers that can freeze up to 700 gal per hour. The temperature inside the freezers is kept at -40Â °F, using liquid ammonia as a freezing agent. While the ice cream is in the freezer, air is injected into it. When the mixture leaves the freezer, it has the consistency of soft-serve ice cream. Packaging and bundling the finished product Automatic filling machines drop preprinted pint or half-gallon-sized cardboard cartons into holders. The cartons are then filled with premeasured amounts of ice cream at the rate of 70-90 cartons per hour. The machine then places a lid on each cartons and pushes it onto a conveyer belt. The cartons move along the conveyer belt where they pass under a ink jet that spray-paints an expiration date and production code onto each carton. After the imprinting, the cartons move through the bundler, a heat tunnel that covers each cup with plastic shrink wrapping. Hardening Before storage and shipping, the ice cream must be hardened to a temperature of -10Â °F. The conveyer system moves the ice cream cartons to a tunnel set at -30Â °F. Constantly turning ceiling fans create a wind chill of -60Â °F. The cartons move slowly back and forth through the tunnel for two to three hours until the contents are rock solid. The cartons are then stored in refrigerated warehouses until they are shipped to retail outlets. Quality Control Every step of this product should be randomly tested during the production process to ensure a high quality product is being served. Reference: foodsci. uoguelph. ca/dairyedu/icmanu. html